CadNow helps small businesses that do not yet have a website move from lead generation to client conversion, handover, development, and post-delivery growth.
Positioning
The workflow is designed for local businesses, fast sales execution, and dependable delivery through one operating system.
Core workflow
Objective: Find businesses without a website using location plus business-type searches.
Process: Extract business details, filter out inactive businesses, and keep only viable prospects.
Output: Master lead database in a central CRM.
Objective: Allocate leads efficiently to BD members.
Process: Split the list equally or by performance and add notes per lead.
Output: Assigned lead sheets for each BD member.
Objective: Prioritize the best opportunities.
Process: Verify size, relevance, and contact quality; tag hot, warm, or cold.
Output: Cleaned and prioritized lead list.
Objective: Start contact and convert interest.
Process: Use cold calls first, then email and WhatsApp follow-ups with a standard pitch.
Output: Real-time status updates: interested, not interested, callback later, converted.
Objective: Raise conversion through consistency.
Process: Run 3–5 follow-ups on a schedule across day 1, 2, 4, and 7.
Output: Better engagement and stronger close rates.
Objective: Turn interest into payment.
Process: Share pricing, deliverables, timeline, and confirm via call or written approval.
Output: Converted client with payment confirmation.
Objective: Prepare a complete brief for production.
Process: Collect requirements, business details, references, and contact information.
Output: Ready-to-build project brief.
Objective: Build and launch the website.
Process: Select or customize a template, develop, quality-check, and hand over after review.
Output: Completed and delivered website.
Objective: Retain clients and create future revenue.
Process: Gather feedback and offer maintenance, SEO, and digital marketing.
Output: Retention, testimonials, and upsell opportunities.
Supporting systems
Track calls made, leads contacted, conversions achieved, and revenue generated.
Use a centralized Google Sheet with real-time updates and clear lead status tracking.
Keep scripts, objection handling, and FAQs in one standard playbook for the team.
Store SOPs, training materials, templates, and reusable resources in one place.
Set clear communication timelines, professional interaction rules, and delivery commitments so every client gets a consistent experience.
Delivery model
CadNow is not just a website service. It is a workflow that starts with a lead, ends with a delivered site, and continues with retention and upsell.
Next step